In 2017, Brazen Sports launched their bold Motorsport Chronograph—a watch designed for adrenaline, precision, and performance. Our lens was there to capture its debut, helping shape its identity through striking imagery and brand storytelling.
Brazen Sports, founded by veteran gemologist Eddie Rimanelli, set out to build performance-driven timepieces with unmistakable American grit and Swiss accuracy.
The Motorsport Chronograph was a standout—a race-inspired design featuring a bold orange accent ring, carbon fiber textures, and precision chronograph function. It blended mechanical elegance with rugged design.
The goal: Create visuals that matched the watch’s energy. Bold. Clean. Fast. Imagery had to convey movement, control, and power—all key themes behind the Motorsport launch.
The outcome was a handful of striking, on-brand images that helped boost Brazen Sports’ presence on social media. The visuals aligned seamlessly with the watch’s identity and contributed to the brand’s growing visibility.